Online Cleaning Platform Expands Nationwide

London, 14 September 2016, the UK’s leading marketplace for booking a vetted home cleaner online, today announced the launch of their service nationwide.

Not only the European pioneer of this business model, is also the first service of its kind to launch on a national scale in the UK. The London-based company has now expanded to more than 17 cities across the UK including London, Manchester, Cardiff, Edinburgh and Glasgow - launching Scotland as a new key market. has revolutionised the domestic cleaning market through easy access to household services online. Customers can now find a trusted, local cleaner in just 60 seconds, make convenient online payments, and have access to dedicated customer support. Cleaners are set up as their own microbusiness, giving them full control of their working schedule and constant access to new customers. All cleaners earn above the national minimum wage and industry standard.

Founded in 2012, grew on the back of $6 million investment from Accel Partners, the same investor behind Facebook and Dropbox. In 2015, was acquired by Helpling to create the biggest marketplace for household services in Europe. With both companies firmly established as market leaders, the sharing of resources means that the company is now in the best position to expand their service nationwide.

Sam James, Managing Director said: “More than 2,500 independent cleaners are currently active on and collectively they have cleaned for more than 1.2 million hours across our cities. These figures demonstrate a clear added value for both sides: customers seeking an affordable and convenient solution and cleaners looking for flexible working hours and fair pay. Together, this gives us great confidence that there is still vast space to grow.

“The UK’s domestic cleaning market is non-transparent and unregulated, with 95% of transactions estimated to be cash-in-hand payments, possibly through the shadow economy. provides a legal and convenient solution for both sides, customers and cleaners. We are proud to introduce transparency to this dated industry.”

“It's also important to note that, whilst there is a great deal of uncertainty due to the EU referendum result, we see the growth and demand for household services: recent ONS figures have valued the UK’s domestic cleaning market at £2.8 billion, with one in three British families now hiring domestic help. We therefore remain committed to growing our business through a seven-figure investment, which will help boost cleaner supply numbers and national marketing campaigns for new cities.”

NOTES TO EDITORS How it works is revolutionising the domestic cleaning market for customers through the introduction of online bookings, cashless payments and trusted service providers, eliminating time-consuming traditional methods such as word of mouth recommendations and the Yellow Pages. Within the touch of a few buttons, weeks of searching has been reduced to 60 seconds. For cleaners, is an ideal option for independent cleaners seeking flexible working hours and new customers. All cleaners are set up as a microbusiness, allowing them to choose when and where they work. All cleaners earn above the minimum wage and industry standard.


Founded in February 2012, is the online market leader for booking a home cleaner across the UK and Ireland. The company initially grew on the back of $6 million funding from Accel Partners, the same investor behind Facebook and Dropbox. In 2015, was acquired by Helpling to create the biggest home cleaning platform outside of the United States, operating across nine countries and three continents.